BCM311! Conference Paper Proposal


For my research paper for BCM311 I am planning to look at the use of social media in the ‘EDM’ culture of American teenagers. ‘EDM’ is an acronym for Electronic Dance Music, which is a marketing term now used to describe any form of electronic music whether it trance, house, dubstep or any other genre. In the past 2 years, the popularity of the term ‘EDM’, dance music, raves, music festivals, clubbing and DJ culture have exploded, particuarly in America. In America, teenagers in the ‘EDM’ scene, worship their favourite DJs, attend a large amount of EDM events and have large friendship groups with this shared interest. The ‘EDM’ culture in America includes the notion of ‘peace, love, unity and respect’ also known as PLUR, as well as ‘Trance Family’, fans of trance music. The culture also involves ‘raves’ which involve elaborate outfits as shown in the image above.  That’s a broad and general description of the culture, but the aspect of ‘EDM’ culture I want to focus on is the use of social media by ‘EDM’ fans.

The ‘EDM’ craze is widely regarded in literature to have been caused largely due to social media. Fans congregate on social media platforms such as Twitter, Instagram and Tumblr to converse about their interests and share information. The ‘EDM’ community of American teenagers has a large online presence on Twitter, where fans have their own online identities, hashtags for events such as Tomorrowland, Ultra Music Festival and A State Of Trance trend worldwide, friendships are formed and an exclusive community is created. Fans worship their favourite artists and DJs, constantly interacting, and it has been said that getting retweeted is the new autograph. ‘EDM’ fans are devoted to this culture, and a large part of the devotion is expressed online.

Through my research I am planning to look at how these teenagers use social media and what role this media plays in the ‘EDM’ culture. What gratifications do they gain from social media? How important is social media in their daily lives and in the wider ‘EDM’ community? I am in the early stages of my research, but am excited to investigate a topic I am passionate in and an area yet to be researched in media studies.




Week 10 – Digital social inclusion: focus on disability

Personally, I do not know anybody in my immediate family or circle of friends who lives with a disability. After this week’s lecture and tutorial however, I feel like I might be the minority. This week we talked all about disability in the media, how the disabled are portrayed in the media, as well as their own access to technology, digital and social media, and general inclusion in the digital world we live in. As we discussed in our tutorial groups this week, for many of us, disability is something we do not really consider unless we, or someone close to us, is affected by it. I think this is a reason for why people living with a disability are often not considered highly in the public agenda. That is, until recently, with the announcement of the Gillard government’s $20.4 billion National Disability Insurance Scheme (Ireland 2013), providing support and an increased medicare levy to people living with a disability. To be honest, disability services was not something I thought of much before this week, but through this week’s lecture, the reading by and my own further research, I feel it should be a high issue on the public agenda. “If we are now possessed of greater knowledge about disability and design, why is accessible and inclusive technology so difficult to bring about?” (Goggin and Newell, 2007). I don’t believe it is an unprofitable market as 18.5% of Australians have a disability (Australian Network on Disability, 2013), meaning there is great need for accessible and inclusive technologies. I think the problem of exclusion is caused be general societal attitudes and values, that have a long history of sidelining disability in the public agenda. It would not be hard for facebook programmers or apple designers to create accessible and innovative services and products, we have the technology. Before our society changes, these changes and social inclusion of the disabled will not be achieved, no matter how much technology advances.


Australian Network on Disability, ‘Disability Statistics’, Australian Network on Disability, accessed 16th May 2013 < http://www.and.org.au/pages/disability-statistics.html&gt;

Ireland, J , 15th May 2013  ‘Gillard chokes back tears on NDIS’ Sydney Morning Herald, accessed 16th May 2013 < http://www.smh.com.au/opinion/political-news/gillard-chokes-back-tears-on-ndis-20130515-2jlla.html&gt;

Goggin, G and C Newell (2007) ‘The Business of Digital Disability’ The Information Society: An International Journal, Volume 23, Issue 3, 159-168